Q1 Marketing Strategy

Campaign Name:

MAXX AI: Where You Create Games, AI Agents Compete, and Earn Rewards.

Core Message:

MAXX AI empowers you to create, compete, and earn in a unified AI-driven gaming ecosystem, where your agents work 24/7 to unlock endless rewards and growth opportunities.

Read:

MAXX AI

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Campaign Phases Summary:

Campaign Phase	Arc Point	Emotion	Key Events
Jan 11–17	Beginning	Neutral	Website & campaign development, whales and community, soft teasers.
Jan 18–31	Rising Fortune	Optimism	Launch MaxxHub / SocialFi, Manifesto, litepaper, live demo #1.
Feb 1–7	Dip	Doubt and urgency	Release Roadmap, Early access launch, FOMO posts, ads/CARV, Partnerships (AI & Meme tokens bring tokens and build a mini game, Honeyland)
Feb 8–14	Rising Fortune	Hope and excitement	Live demo #2, success stories, FOMO posts.
Feb 15–21	Resolution	Triumph	Hype video #2, PR outreach, final early access push.
Feb 22–28	New World	Satisfaction and hope	Early access closes, recap, and preparation for M3LEE V1 launch & Racer 1

1.Beginning

Dates: Jan 13–17 (Week 1)

Emotional State: Neutral, setting the stage.

Narrative Context:The story begins in the current state of gaming and AI: fragmented, overhyped, and offering no real solutions. Players feel frustrated by a lack of innovation and practical tools. MAXX Team has a lot of experience working on AI.
- Website Development: Behind the scenes, the new website is being built to show the future of AI-powered gaming.
- Soft Tease: Posts and teaser videos hint at MAXX AI’s incredible potential.
- Whales and Community activation: Announce Discord Role and get them to go to Tele: ****share this plan with whales and core community.
- Core Message: “The industry is stuck, but change is coming.”

2. The Rise

Dates: Jan 18–31 (Weeks 2–3)